Amy has over 6 years of CPG experience with General Mills Consumer Food Sales.  She and her team consistently achieved corporate sales goals in volume growth and distribution expansion while maintaining strong customer relationships.  Amy has worked as a Business Planning Manager on various Northeast retailers such as Ahold, Wakefern, C&S Wholesale, and Wegman’s where she specialized in:

• Category Management
• Sales Forecasting
• Execution of New Items at Retail
• Event Merchandising
• Trade Fund Management
• Promotional Analysis
• Customer Loyalty Club Initiatives

Achievement highlights include:

• Managed $35MM trade budget across multiple grocery categories
• Developed promotional plans for a portfolio including more than 300 products
• Worked with customer to maximize logistical efficiencies through direct store deliveries

Amy’s greatest joy is spending time with her husband, two young boys and teenage stepdaughter.   She patrons many of Philadelphia’s sporting events, in particular the Phillies & Eagles games.  Amy enjoys traveling, reading, photography, and playing hostess!