Grocery Situation Analysis:
Grocery client was in the beginnings of their business evolution and recognized limitations of their existing sales structure.
Business Modifications:
 |
Created better alignment with broker teams/educational platforms |
| |
|
|
Fine-tuned go-to-market and promotional strategy and developed priority customers |
| |
|
|
Developed consistent sales policies and promotional plan |
| |
|
|
Analyzed syndicated data and modified sales materials to include the following:
Category growth and brand segmentation
Where brand fit within the segment
Sales per point success
SKU priority listing |
|
Analyzed syndicated data and developed story surrounding SKU optimization, pricing and shelf location |
| |
|
|
Developed clear objectives, priorities and timelines for broker execution |
| |
|
|
Attended various table top and Whole Foods educational forums |
The IGNITE Results:
Timing: January – December 2008
Volume Growth: 95+% vs. prior year
New Retail Distribution:
- Safeway/Vons
- Meijer
- ACME
- Haggens
- Whole Foods Florida
- Raley’s
- Natural Independents
- Giant Eagle
- Tree of Life Natural Houses
- DPI Specialty Foods
Expanded Distribution:
- Whole Foods
- Harris Teeter
- Tree of Life
- UNFI East
- Lotus Light
- LEO Dick & Sons
- Abraham/Steiner
Confectionary Situation Analysis:
Confectionary client was in the beginnings of their business evolution trying to branch out from the specialty market to the grocery and natural channels.
Business Modifications:
|
Created better alignment with broker teams/educational platforms |
| |
|
|
Fine-tuned go-to-market and promotional strategy and developed priority customers |
| |
|
|
Developed consistent sales policies and promotional plan |
| |
|
|
Analyzed syndicated data and modified sales materials to include the following:
Category growth and brand segmentation
Where brand fit within the segment
Sales per point success
SKU priority listing
|
|
Analyzed syndicated data and developed placement story surrounding alternative store placement location and optimal shelf price |
| |
|
|
Developed clear objectives, priorities and timelines for broker execution |
| |
|
|
Attended various table top and Whole Foods educational forums |
The IGNITE Results:
Timing: March 2007 – March 2008
New Retail Distribution:
- Tree of Life
- Kehe
- Nature’s Best
- Safeway
- PeaPod
- Jewel
- BIGGS
- Alberston’s So Cal
- Meijer
- Whole Foods So Cal
- PCC Markets
- ACME
- Homeland Hawaii
- Whole Foods No Cal
- Nuggets
- Sprouts
- AJ’s
- Ralph’s
- Dierberg’s
- Haggen
- Whole Foods SoutH
- Sunflower
Expanded Distribution:
- Tree of Life – 5 skus
- DPI – 5 skus
- Haddon House – 4 skus
- UNFI – 2 skus
- Harris Teeter
- Safeway
- Whole Foods Rocky Mtn
- Whole Foods SW
- Whole Foods MW
